Dr. Oetker India appoints Publicis India as creative agency

Dr. Oetker India has appointed Publicis India to handle its creative mandate and bolster its branding and communication efforts in India. The agency will play a key role in taking forward the brand’s ambition and growing its business. The decision was made the post a multi-agency pitch and a 360-degree evaluation. The Delhi office of Publicis India will lead the mandate.

Commenting on the partnership, Devarshy R. Ganguly, vice president – marketing, Dr. Oetker India, says, “As Dr. Oetker India continues to expand and build scale for the western comfort food category, we needed a team that would bring in strategic mindset, disruptive ideas and delivers on the ask with passion. We found a perfect fit in the team at Publicis India and are confident that they will be instrumental in driving our business.”

Commenting on the win, Ravpreet Ganesh, executive director, Publicis India says, “We are definitely very excited to partner with an iconic global brand that has created winning categories within a decade in India thanks to its superlative quality offerings. Consumers are evolving and so are their preferences and Dr. Oetker has truly been exemplary in understanding the needs of the Indian consumer. Now, with their plans on strengthening and growing their portfolio, we are very proud to be associated with Dr. Oetker and hope to create some path-breaking work.”