Fevicol apprises its latest experiment, envisaged by Schbang
Fevicol apprises its latest experiment conceptualized & executed by Schbang. The experiment at a food court of a mall aims to highlight the need for social distancing as Covid-19 cases are still on the rise. The premise of the experiment was based on fixing chairs to tables at the food court of a mall with labels indicating the tables that need to be left empty owing to social distancing. Various families, groups & individuals went to occupy these tables ignoring the much-needed social distancing norms. On trying to do so, they found themselves in a ‘fix’ as the chairs were stuck to the table and couldn’t be used. Fevicol taught the lesson of social distancing to the mall-goers and set an example to keep following the rules laid down in order to fight the virus.
The brand aimed at ensuring awareness of social distancing through this experiment with the message of ‘Chehrey par mask aur do gaz ki doori, abhi bhi hai bohot zaroori’ in a humorous manner.
Upon the launch of the video Vivek Sharma, CMO, Fevicol, Pidilite Industries shares, “Brands also have a larger role to play in society. With this experiment, in a quintessential Fevicol way, we just wanted to remind the audience that social distancing is still very important and we should not let our guard down.”
On the thought process behind the video, Akshay Gurnani, Co-Founder Schbang comments, “The best way to drive social change is if it’s done in a light-hearted, non-preachy manner. Fevicol & Schbang have always tried creating such an impact on the digital medium and this time, through a quirky, tongue-in-cheek video serving as a reminder to continue maintaining social distancing.”
“The idea of using Fevicol to remind people about social distancing was time-sensitive, and it required us to work around the clock to make it happen. I think the team has done a fantastic job in using the classic Fevicol humor and quirk to give a timely message,” says the Group Creative Manager of Schbang, Jay Morzaria.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.