FinTech platform Angel Broking unveils its new identity ‘Angel One’

FinTech platform Angel Broking unveils its new identity Angel One, a ‘Digital-First’ brand that will serve all financial needs of its clients, including stockbroking services. In its new avatar, the umbrella brand will encompass every existing and future business unit of the entity.

Speaking on the unveiling of Angel One, Prabhakar Tiwari, Chief Growth Officer, Angel Broking says, “Our goal is to position Angel One as a leading FinTech entity and present ourselves in a contemporary, dynamic, tech avatar to build a strong connect with the new-age GenZ and Millennial Indian investors.”

Angel One is an innovative, and empowering platform that easily resonates with the Gen-Z and millennials, including those from tier 2 and 3 cities. The transformation is a fusion of the company’s brand legacy and ambitions, as the company transcends from a broking house to a ‘one-solution platform for every financial need – ranging from mutual funds to insurance, loans, and others.

Even though the corporate entity name will remain Angel Broking Limited, the consumer-facing master brand will now be called ‘Angel One’. The changes will be seen across all Angel Broking platforms and touchpoints, both external and internal. To fully live up to the ambition of being a digital-first brand, its platforms across the web and app are constantly being updated.

Narayan Gangadhar, Chief Executive Officer, Angel Broking shares, “We have witnessed a growth in revenues after digital transition with our tech-led platforms. We are also in the process of building more products and services, using our deep technology skills, that will widen the scope of offerings to our clients. To effectively communicate this to our clients, we are repositioning ourselves as Angel One.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.