Gas-O-Fast to tap its consumer markets in regional languages
Gas-O-Fast comes up with a new campaign in regional languages to communicate with their target audience in a more personalized way. The video campaign is in Marathi and Bengali language, featuring their brand ambassadors; Saurabh Shukla and Biswanath Basu. Through this campaign, the brand targets its regional consumer cohorts on YouTube and other social media handles. Last year, regional campaigns were at the peak in gaining attention and played an important role.
As per the reports, approximately 280 million users in India consumed content in regional languages, which is about 49 percent of the overall Indian population on the internet. Under the new marketing strategy, the brand started to tap the regional markets where people are more familiar with their own language and appreciate being communicated in their own language.
The brand informs that it has taken one-step ahead to position itself in the antacid market. In the past, it has been witnessed that people are welcoming regional content/ videos as it comes out to be more personalized.
Speaking on the campaign, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma shares, “In today’s time content is king and people love it in a personalized manner when it is in the regional languages. We are the only one in the industry to frequently come up with the Regional Campaigns and plan to be on the same path, as the responses received are positive. Through this campaign, we would like to engage with our audience in their respective regional languages.”
The brand has associated Saurabh Shukla, Brahmanandam, and Biswanath Basu as the brand ambassadors to tap into new markets. Following, planning to rope in multiple regional artists and influencers such as Gurpreet Ghuggi for Punjab, Bhau Kadam for Maharashtra, and Anand Mohan for Bihar, Jharkhand, and UP East markets.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.