#GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad in phase 2 of IPL: IPL 2021 Report by Wavemaker Mesh

Phase I refers to matches played in India from 9^thApril to 2^nd May 2021 and Phase II refers to matches played in UAE from 19th September to 16th October 2021.

Wavemaker India unveils its IPL 2021 Report, created by MESH – the Real-Time Data Intelligence solution by Wavemaker. Based on multiple data points collated to create meaningful and actionable insights, the report aims to capture the social conversations around IPL 2021, for both, phase I and phase II.

This year the season had to be split into 2 phases. According to the report, phase 1 which was played in India garnered more mentions (42 million) than phase 2 (38 million) which was played in UAE recently.

The report reveals, social chatter around the tournament grew by 33% over last year and crossed 80+million mentions this season.

In phase 1 of the event this year, telecom brand Vi stood as one the buzziest brand.

Furthermore, in phase 2 of the season, Dream11 emerged as one of the buzziest advertisers. This year, while #GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad in phase 2, ‘Indranagar ka Gunda hun main’ famed ad of Rahul Dravid for Cred emerged as the most viral ad throughout this IPL season.

Coming to teams and players, 4th-time IPL winner CSK stood as the buzziest team in IPL 2021 whereas players Virat Kohli, MS Dhoni, and Rohit Sharma were the most popular players throughout the season

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The report has data sources from multiple consumer touchpoints across the Digital ecosystem ranging from Social Listening, Video analytics in partnership with Intuitive Intelligence, Interaction data points collected from Facebook, Twitter, Instagram, and YouTube.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.