HT Labs sets in motion OTTplay, content discovery, recommendation platform
HT Labs sets in motion OTTplay, content discovery, and recommendation platform that aims to provide customized curation of shows and movies based on a user’s preference of language, genre, platform, actor, filmmaker, and more from 150,000 movies and 30,000 shows across 10 languages and 35+ OTT platforms.
The platform will be available on Andriod and IOS and will enable users to discover titles they’re most likely to enjoy on all OTTs they’ve subscribed to. Keeping up with the user journey of popular social apps, the platform urges users to share their preference of shows and movies by swiping left on titles they ‘dislike’ and swiping right or clicking on the ‘heart’ to convey that they’ve enjoyed watching it. Additionally, the user will also be encouraged to share their favourite actors, filmmakers and genres to better understand their taste in movies and shows. Once these preferences are captured, the recommendation engine suggests titles available in over 35 OTT channels in India that best match their preferences.
“The aim is to democratize the watching and discovery experience and by playing in the OTT space, we want to lead the viewer to the right movie or show that he/she would like across OTTs based on his taste and the time he has to view. Most end up watching only what’s promoted on their homepage or patchwall, and this happens to be a fraction of the content available on a platform. We want to help users discover shows and films based on what they’ve watched and liked and would want to watch more of,” says Avinash Mudaliar, Co-founder, HT Labs.
Going forward, the platform will also curate titles based on various moods, themes, and even the film/show’s duration.
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