Hudson Canola Oil’s latest campaign addresses the importance of an active lifestyle
The start of a new year, especially a new decade, brings new beginnings and a chance to set goals for the year ahead. Hudson Canola Oil has come up with a new campaign addressing the importance of a healthy life and maintaining an active lifestyle. The campaign is conceptualized and executed by Grapes Digital. The tagline of the campaign says, #ItsTimForHudson, #ItsTimeForHealth, and brings a better habit in 2021 by choosing Hudson Canola oil!
Hudson canola oil, which is recommended by health experts to keep you and your family safe from unwanted health issues. The brand created a buzz around the fitness mantra of nine major influencers with their video answering the frequently asked questions on their social media platforms. The brand leveraged the campaign through digital platforms and collaborated with nine major influencers like Sanaya Irani, Kishwer Merchant, Nidhi Singh, Prakriti Kakkar, Nidhi Mohan Kamal and others, who belong to different genres and walks of life. The video created by the influencers answering the FAQs explored the various aspects of a healthy lifestyle along with using healthy Hudson Canola oil.
The influencers interacted with their audience by posting videos to spread the message about adopting a healthy lifestyle and encouraged everyone for a healthier resolution in 2021. The brand with the help of influencers encouraged consumers to look at fitness and heart health in a new manner. The campaign went live in the last week of December and continued till January on social media platforms like Facebook and Instagram and has received tremendous response from the audience.
Speaking about the campaign, Milind Acharya, Marketing Head – Bunge India said, “Hudson Canola Oil has always been the top preferred choice among the houses. It is our responsibility for conscious people to have a healthy lifestyle. People are mostly confined to home these days, which has minimized their day-to-day activities. Our new campaign is to urge customers to care about their hearts and adopt Canola oil for cooking purposes as it contains good amounts of monounsaturated fats, omega 3 and omega 6 fatty acids, which makes it one of the healthiest cooking oil in the market.”
Canola oil has more than 90% good fats, which helps cut cholesterol levels and is recommended by the Indian Medical Association. It is considered as one of the most ideal oil while cooking given its high MUFA content and is naturally rich in vitamins E and K. It is overall one of the healthiest cooking mediums on account of its higher amount of Good Fats. Hudson canola is one of the very few healthiest vegetable oils that is loaded with abundant goodness in a wholesome manner.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.