Hybrid.ai launches VOX, a proprietary picture recognition technology, powered by AI

Hybrid.ai announces new post-cookie targeting solutions, engaging In-Visual formats in India, with the launch of VOX. VOX is based on the proprietary picture recognition technology, powered by Artificial Intelligence, more known as Computer Vision.

VOX is a member of IAB Europe and a part of the hybrid.ai AdTech holding, featuring ten years of in-depth expertise worldwide and a team of 200+ professionals. The brand is already represented in Europe and Asia’s advertising markets. 

VOX develops solutions for both sides: advertisers and publishers.

For the former, they offer a new way to reach and engage their audience. For the latter – non-intrusive monetization of the previously non-monetized editorial content. 

Placing targeted ads in line with editorial photos creates a more contextually relevant user experience than traditional display advertising. Publishers get new revenue from previously non monetized editorial content without adding more clutter to their pages,” says Adam Iwinski, CEO, VOX

The platform is based on proprietary Computer Vision technology. 

“It analyses all the content, such as graphics, texts, and even videos, to identify objects and recognize the text’s meaning. The AI can classify around 10 000 categories, for example, products, brands, people, animals, emotions, etc. So we control the context where people see your ads. I think contextual targeting is one of the best possible options in the cookieless world,” comments Nishant Gupta, Country Head – India & SEA.

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This solution aims to bring new capabilities not only in terms of targeting. In addition, it brings a wide range of native in-visual formats. 

“Consumers notice and consistently engage with content-based advertising at a higher rate than traditional display ads. Different combinations of advanced interactive features encourage viewers to interact and engage with your creatives. And ten times higher CTRs speak for themselves,” says Andrey Goleta, Head of Platform.

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