iCubesWire IPL survey highlights influencer impact on consumer behavior

A recent survey by iCubesWire, conducted among 5,042 IPL enthusiasts aged 18-45, reveals the growing influence of creators during India’s most-watched cricketing event. The findings underscore how influencer-led campaigns are shaping consumer engagement, trust, and purchasing decisions.

Key Insights:

Influencer Visibility: 65% of respondents recalled seeing influencer-backed brand campaigns during IPL, showcasing their strong presence.
Platform Preference: YouTube dominates as the preferred platform for IPL-related influencer content (50%), followed by Twitter/X (32%) and Instagram (12%), emphasizing the appeal of visual and long-form storytelling.
Entertainment Over Sports: Entertainment influencers captured 38% of respondents’ attention, outperforming sports influencers (25%) and cricketers (18%), highlighting the power of relatable, personality-driven content.
Content Preferences: Fans favor behind-the-scenes cricket content (51%), followed by memes/reels (25%) and in-match product placements (19%), reflecting a preference for authentic storytelling over direct advertising.
Conversions: 14% of respondents reported making purchases influenced by IPL campaigns, showcasing the effectiveness of influencer marketing in driving tangible results.
Building Trust: Long-term brand partnerships with influencers build trust for 35% of respondents, while creative content (31%) and genuine team affinity (27%) also contribute significantly.
Engagement Levels: 59% of respondents actively engage with IPL influencer content, demonstrating its interactive appeal.

Sahil Chopra, Founder & CEO of iCubesWire, emphasized the importance of leveraging multi-channel influencer strategies during IPL to achieve higher ROI compared to traditional advertising methods. The survey highlights that brands investing in sustained creator relationships can unlock deeper consumer connections and drive impactful results.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.