Impact Communications report on how rural markets are gearing to bounce back from COVID-19 hiatus
Decoding the COVID-19 impact on Rural India, Impact communications as a leading rural marketing agency in the country is releasing an extensive insight based report based on 25400 respondents across 13 states. The report is titled ‘Rural Darpan’ and is reflective of the new normal with regard to Rural Ecosystem, Consumer & Market at large.
Rural India known to marketers as ready to engage, easy to access touchpoints, equipped with the platforms that have ready congregation like Choupal, Haats, Mandis, APMC, YARDS has undergone a tremendous transformation during this COVID-19 Pandemic in terms of functionality and the framework. Choupals are no longer held to discuss local issues. Haats and Mandis are visited only for functional purposes.
Visitors are no more Athithi-Devo-Bahava, If you are not a local resident of the village you are likely to be viewed with suspicion as a conduit of contamination. Rural India has clearly and swiftly understood the fatal possibilities of COVID transmissions. Families of Migrant or migrant families are self-isolating. The report captures the need to curate new strategies of engagement and gives a sneak-peek of media consumption.
“We as an organization understand that the transformation in the market needs to be captured to pave the way forward for rural marketers, hence we decided to put our ears on the ground, leveraging our 2000+ on the ground army, who are residing in the various rural parts of the country. Rural Darpan is a compilation of insights backed by the data detailing the spiking change in consumer behavior and trade network”. – said Sanjay Kaul, Founder CEO, Impact Communications.
In these unprecedented times, it has become imperative for marketers to keep a tab on the nerve of uncertainty and volatile marketing conditions.
The current rural ecosystem seems to be paving the way for the smarter interception, leading to conversations that are sensitive, thoughtful and delivered in a more acceptable & relevant manner.