Joy Personal Care Urges #JustHireOne Acid Attack Survivor
Joy Personal Care has developed a range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience. They have also initiated a nationwide employment drive to support the livelihoods of acid attack survivors.
Acid attacks are undoubtedly the scariest moment of life as recalled by its survivors. Even though the scars heal in a while, society makes these survivors feel miserable at every step. It begins with a delayed justice, distressed financial situation, negligible government support, and no family life (in some cases). These survivors cannot get jobs because employers do not want to hire people who look scary and ugly. They are discriminated on the bases of looks, even in this day and age. Many are even struggling to survive, pay rents, or send their kids to schools. They might have the full moral support of the society on social media, with countless articles, tweets, likes and shares about their courage, but they lack one single basic job that provides them with the money to live with dignity.
Tweet: I condemn Acid Attacks!!
Share: I Laud the Courage of Survivors!!
Truth: But, I Cannot employ Acid Attack Survivors, They Look Ugly!!
Pragya Prasun Singh, an acid attack survivor from Bengaluru, shares the first-hand experience of being rejected in several job interviews on the pretext of her disfigurement despite being a post-graduate in fashion management.
Pragya Prasun Singh says, “It was during this time when I decided that I will be a voice for acid attack survivors and will help them. I wanted to help them so that they can live their lives with dignity.”
When most people would lose confidence in life, Pragya chose a different path and decided to dedicate her life to help acid survivors get jobs and raise funds for the surgery. Today, she runs her NGO ‘Atijeevan Foundation’ that helps rehabilitate the acid attack survivors. She was attacked in 2006, just 12 days after she got married, from a rejected lover.
These survivors have every right to start their life again. They can be a lawyer, fashion designer, chef, artist, salon owner, engineer, model or anything they wish to be. No one can deny this right to them.
Joy has started a campaign called #skinofcourage which will highlight the empowerment aspect of an acid attack survivor’s life. In this campaign, one of the key initiatives is #justhireone wherein Joy will hire 3 acid attack survivors and will also urge CEO and HR heads to consider these survivors while hiring talent.
The brand believes that these survivors are as good a talent as any of us. Survivors can send their resumes or CV’s at helpatijeevan@gmail.com