Kotak Securities Partners with CogMat to Track Digital Responses

Kotak Securities has tied-up with CogMat Digital to capture their audience’s responses on multiple digital channels. The teams will be working in tandem to track and analyze Kotak Securities’ online presence to synchronize the customer service loop thereby, quickening the customer-query resolution process further.

Jaimit Doshi, Executive Vice President – Marketing, Products & Customer Service, Kotak Securities, said, “We, at Kotak Securities believe that along with providing advanced online trading services, listening to our audience and redressal of their concerns and queries in a timely fashion, goes a long way in building a positive connection with them, thus, leading to long-term relationships and trust. With CogMat’s expertise in BFSI domain, we are geared-up for tracking and bridging the knowledge/query gap in order to enable us in strengthening our ‘Brand-Consumer’ connect.”

Rohini Joseph, Head of Operations, CogMat, said, “Consumers today are extensively using digital platforms to connect with brands both for seeking information and for voicing their queries and concerns about the brand. They want to be heard and expect quick resolutions to their inquiries. We are pleased to be onboard with Kotak Securities, and offer our digital expertise and analytical skills to enable its CRM team to gather its consumer feedback and brand perception.”