Mad Influence launches YouTube Shorts Program for in-house creators
Mad Influence launches a program to help in-house YouTube creators to make great quality content using the YouTube Shorts feature. This program aims to guide and educate YouTube content creators and provide them with all the right resources to make quality YouTube content using the YouTube shorts feature.
Mad Influence has fan-favorite influencers such as ChinkiMinki, Anmol Bhatia, the Sharma Sisters, and Aliya Hamidi as a part of their YouTube Shorts program. And, creators like Armaan Malik, Suraj Pal Singhl, Shivani Kapila, and Vinod Yaduwanshi have reached 1 million subscribers after joining YT shorts.
The team at Mad Influence is all set to help each one of their in-house content creators to create Shorts that garner views in billions. Mad Influence informs that it is working tirelessly towards increasing viewership numbers and the subscriber count for each of its creators. Mad Influence has established its own Creative Mad Studio in Mumbai and Delhi which truly drives the billions of views each of the associated influencers gain.
Mad Influence perceives the future of this 15-second video format as a great tool for brands as well. In a content format that is short and to the point, creators can integrate products in the most organic manner, sustain attention, as well as help their brand get even more attention in a much smaller span of time.
Speaking on the YouTube Shorts Program, Gautam Madhavan, CEO of Mad Influence says, “Our primary focus with the YouTube Shorts Program is to equip all our in-house creators with the right resources, both in terms of having the correct know-how as well as the right equipment, to maximize their reach via the YouTube Shorts feature. We are really focusing on building e-commerce through short videos, i.e., making it a viable option for brands who are already moving to short video content, while at the same time, attracting others who might not have been previously inclined to do so. Since YouTube is such a giant platform, the scope of a brand’s reach grows manyfold, and hopefully, so does our success in meeting our goals driven towards building e-commerce through this specific short video format.”
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