MakeMyTrip rolls out campaign #MyIndia to help discover India’s hidden travel treasures
MakeMyTrip has showcased the internet’s first-ever travel parade to celebrate the richness and splendor of the many unknown attractions across states and UTs, this Republic Day.
The celebration nudges travelers to explore the lesser-known domestic marvels across the country. With travelers turning to domestic destinations this year as international borders remain beyond the bounds for a few more months, MakeMyTrip is encouraging people to add some of the unseen, offbeat destinations to their travel bucket list this year.
To encourage travellers rediscover India, the company also released a video on the campaign.
Sharing thoughts on the essence of the campaign, Sunil Suresh, Group Chief Marketing Officer at MakeMyTrip, said “When we travel within India, we don’t just return with new memories but often with awe, pride and a sense of gratitude for the unique, diverse and incredible travel experiences that India as a travel wonderland has to offer. That’s the emotion we hope to bring alive through #MyIndia, where we will create conversations on the best that India has to offer. Through this new campaign, we hope to be a champion for the travel industry and nudge travellers to explore the country’s best kept travel secrets.”
To kick-off the month-long campaign, MakeMyTrip partnered with some of popular voices and trendsetters across the nation –representing and rooting for their home states and UTs such as Ajinkya Rahane for Maharashtra, Pankaj Tripathi for Bihar, Sunil Chetri for Karnataka, Guru Randhawa for Punjab, Virender Sehwag for Haryana, Suresh Raina for Uttar Pradesh, Mary Kom for Manipur, Saina Nehwal for Telangana and Ashwin Ravichandran for Tamil Nadu among others. During the course of the campaign, travel influencers will take over MakeMyTrip’s Instagram handle to spotlight the unexplored destinations from their respective regions and will also be seen engaging with travel Instagrammers through reels, videos, poll, AMA etc. In parallel, these influencers will invite users to participate in a once-in-a lifetime opportunity to become MakeMyTrip’s travel ambassador by sending their travel stories as they explore the ‘Hidden Gems of India.’ Four winners or four travel ambassadors will be chosen to represent North, South, East and West Zones. The campaign will go live in the coming days.
The year has started on a high note with the vaccine approval coming through and this has definitely served as a spirit booster for many Indian travellers, who are looking forward to take their first or another homebound vacation in the coming months. On MakeMyTrip, travel booking patterns that continue to see a month-on-month increase since the festive and winter holiday travel season are a testimony of the way travel is picking pace domestically. In the coming months, destinations including Shillong, Khajjar, Hampi, Alleppey, Chitrakoot, Kutch, Thar and islands in Andamans will find more takers as travellers venture out to explore lesser known destinations across the country.