Mankind Pharma acknowledges selfless love of our #RealHeroes
This Raksha Bandhan, in middle of the global health challenges of COVID -19, Mankind Pharma recently launched a video campaign saluting the #RealHeroes. As on this day, sisters tie a Rakhi, around the wrists of their brothers, and in return brothers promise them to always protect them. Through this campaign the brand is saluting the selfless hard work done by the medical staff for the society.
Mankind Pharma is devoting this festival of bond for these heroes and giving a message to all, to tie a Rakhi to these #RealHeroes, male or female, who have saved our lives and worked day in, day out in these tough times.
The video showcases a sister requesting the hospital staff to let her in so that she can tie a rakhi to her brother and when she wasn’t allowed, she wished the hospital staff a happy Raksha Bandhan and handed over the Rakhi to pass it on to her brother. When her brother received the Rakhi, he tied it on the wrist of the nurse who had been taking care of him at the hospital.
Mr. Rajeev Juneja, CEO- Mankind Pharma said “India now ranks third, in the daily increase in COVID- 19 cases and this shows the rise in the responsibility of our medical staff, while we will be celebrating all festivities in the comfort of our home, the medical staff will be serving us and saving our lives. Through this campaign, we would like to thank these #RealHeroes and pray for their safety”.
Grapes Digital is responsible for the digital media amplification of the video, Shradha Agarwal, COO and Co-founder of Grapes Digital said “We are happy that we have been a part of this great initiative taken by the brand and we salute the medical staff that has been working for us selflessly”.
During the initial stage of the pandemic in the country, the company donated INR 51 crore to the PM & CM Care Fund. The employees too joined the effort by contributing one day’s salary to the relief fund. Mankind has also donated ventilators, Personal protective equipment (PPE), and medicines to the states reporting the maximum number of positive cases.
Mankind Pharma stood alongside the families of Police officers, who were martyred during their fight against Covid, donated Rs 5 crores to support them. The company gave away Rs 3 lakh to each family of such warriors. Very recently, Mankind Pharma launched an anthem that captures the true essence of the nation. Voiced by Kailash Kher, Shankar Mahadevan & amp; Daler Mehendi in various regional languages, the newly launched anthem reinforces the vast spectrum of nation-building and instills a feeling of patriotism.