Myntra’s ‘Big Fashion Days’ records 56% sales from tier 2 and 3 cities
Myntra’s ‘Big fashion Days’, held between 29th September and 4th October, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3000 brands and 7 lakh+ styles. The ongoing festive season sale witnessed maximum enthusiasm from tier 2 and 3 cities and towns across the country contributing over 56% to the overall sale.
Men’s apparel registered a 50% growth over the last edition with men’s T-shirt being sold every 2 seconds and a pair of jeans sold every 4 seconds. Ahead of the festive season, women shopped for ethnic kurtas with 50 kurtas and kurta sets being sold per minute. In western wear, dresses and jumpsuits were extremely popular. Beauty and Personal care registered a 95% growth over the last edition with over 3 lakh makeup and beauty products sold across men and women. Kidswear witnessed the sale of 2.2 lakh units with kids footwear scaling well. Myntra Fashion Brands, with brands such as Roadster, House of Pataudi, HRX, Anouk, Mast & Harbour and Taavi, contributed about 28% to the sale. Among accessories, watches and handbags were a favourite among shoppers, selling 35,000 and 77,000 units respectively. Bedsheets were the most popular item in the home category.
Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “The current edition of Myntra’s Big Fashion Days, welcomed the festive season with the choicest styles across categories and has by far been the biggest ever, witnessing 33% increase in orders over last year and registering 4.3 lakh new customers on the platform. We have recorded a 60% growth over last edition with 56% of the sales coming from Tier 2 and 3 cities. We saw a 32% increase in traffic over last edition with 1.9 million people shopping for 6.43 million items, making it their best festive season shopping experience to date.”
Myntra also registered 4.9 lakh new Myntra Insiders (members of a loyalty program) during the course of the sale.