Nyumi enters nutraceutical space launching product portfolio targeting women-centric issues

Nyumi enters the fast-growing nutraceutical space with the launch of critical products specifically formulated for urban Indian women. The initial product portfolio targets the most prevalent women-centric issues: immunity, hair, skin, sleep, and urinary tract wellness.

With the second wave of the COVID-19 pandemic, issues of everyday immunity, wellness and nutrition have become major concerns, driving explosive growth for the nutraceuticals industry, further aided by the boom in Ecommerce with wellness being one of the largest and fastest growing categories.

Taking on the responsibility of reinventing daily nutrition supplements for women, a team of German pharmacists and Indian nutritionists from Nyumi researched diets and deficiencies common to women in India and sourced ingredients from across the world formulating products to ensure maximum efficacy and bioavailability.

The brand informs that each product is a scientifically tested blend of the best of Indian and Western ingredients, where every ingredient is sourced with care. All ingredients are clinically researched, and multiple ingredients are even patented extracts.

Speaking on the launch, Ananya Kejriwal Agarwal, the Founder & CEO of Nyumi shares, ” Nutrition should not be a compromise, and that is why I built Nyumi. We believe that science is not a linear process but an iterative journey. We have invested heavily in R&D for all of our products to ensure maximum efficacy and bio-availability while making delicious flavors! All of our ingredients have been tested not just for their nutritional benefits but also for the quality of their source, clinical reports, and compatibility with other ingredients. Our gummies blend time-tested Indian herbs such as Amla, Haldi, and Tulsi with Western nutrients like biotin and hyaluronic acid.“

The brand further informs that each gummy is manufactured using state-of-the-art German processes and expert know-how, without any artificial color or flavors. They are designed to help a woman strike a balance between urban lifestyle and self-care with an offering that is easy to understand and integrate into their busy, hectic lives as a habit of choice, in line with the philosophy of the company itself.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.