Olay India appoints Tara Sutaria as Brand Ambassador for its skincare range
As part of its commitment towards encouraging women to be confident and own their glow inside-out, Olay India onboards multi-faceted star Tara Sutaria as the face of its skincare range across serums and moisturizers.
Today, young women are fearless and challenge societal norms. They are constantly making bolder choices, chasing their dreams and are pushing boundaries. The brand aims to carry forward this spirit of womanhood through its new association with Tara.
Rohini Venkateswaran, Vice President, Olay India shares, “Tara Sutaria is a role model for young women across India. Her elegant, bubbly and relatable aura will not only complement the brand’s ethos but also add a unique touch that will drive a long-lasting consumer connection. Olay as a brand has been an enabler of confidence in women and this partnership is a positive step towards this commitment. We look forward to this new chapter with Tara.”
Talking about her partnership with Olay, Tara Sutaria adds, “I’ve always thought of Olay as a brand that not only understands a woman’s skin needs but goes beyond by being a friend and confidante. As a young Indian woman, this is something I personally connect with and I am thrilled to be Olay’s new brand ambassador. I feel humbled to be able to take this legacy forward and do my bit to encourage women to be their best selves and feel confident and beautiful in their own skin, always.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.