Pixis.ai, Channel Factory forge global partnership to optimize campaign performance through AI innovation
Pixis.ai and Channel Factory announce their partnership that will resolve advertisers’ key issue of maximizing ROI amidst a time of tight budgets. The partnership thoughtfully enhances Channel Factory’s existing AI with Pixis.ai’s leading edge AI capabilities to resolve fundamental, yet largely unmet needs of marketers to increase operational speed, accuracy and quality while decreasing time to market, resource requirements and costs. With Pixis.ai seamlessly integrating its codeless AI technology throughout the existing Channel Factory AI and tech stack, this groundbreaking collaboration is set to deliver the industry leading product in Contextual AI and targeting.
Neel Pandya, CEO (EMEA & APAC) at Pixis adds, “This partnership will bring in a quantum leap in effectiveness and efficiency at both ends. And I am quite thrilled for Pixis is all set to second Channel Factory with its cutting-edge AI tech for fostering campaign optimizations at scale. Simultaneously, we’re looking forward to Channel Factory’s efforts towards co-marketing Pixis across the globe, a true testament of the trust they place in us. Together, we aim to build new technologies and products that will redefine the way the world markets. Exciting and innovative times ahead!”
Targeting Pixis.ai’s technology has been trained to optimize Channel Factory’s existing and impactful AI and human powered awareness campaigns, but also to increase efficiency and accuracy of content alignment. Pixis.AI will enhance Channel Factory’s content categorisation and alignment processes, reducing human input time whilst maximizing accuracy. In essence, the introduction of Pixis.ai’s powerful AI solution to discern audiences, content and creators into Channel Factory’s existing contextual advertising product, ViewIQ, empowers advertisers with the most comprehensive Contextual solution to date.
The joint solution provides advertisers with the benefits of Channel Factory’s expertise in delivering increased performance through industry leading brand suitability and targeting, as well as Pixis.ai’s performance optimization delivered via AI automation leading to unparalleled efficiency and effectiveness. The combination of these performance enhancing products from two businesses at the forefront of industry innovation allows for an impressive average of 18,000 optimizations per campaign, opposed to just 50 manual optimisations.
Tony Chen, CEO of Channel Factory, stated, “Partnering with Pixis.ai is the uniting of expertise, innovation and cutting-edge technology from two industry leading businesses that will empower advertisers in achieving their brand safety, suitability and ROI objectives through a single, trusted product. In an era marked by advertisers’ increasing need to streamlining media buying processes and enhance campaign performance, this collaboration places Pixis.ai and Channel Factory as the leading platform. Through testing phases across hundreds of campaigns in multiple regions, it became evident that http://Pixis.ai and Channel Factory had forged a unique and truly special product. A long term partnership simply became inevitable.”
Across developing markets, advertisers are really looking for AI based solutions that showcase real business outcomes. Kartik Mehta, CBO – Growth Markets, Channel Factory mentioned ” Content mapped Audience discovery will play a key role in the cookieless environment “. It will help uncover content adjacency that might get missed out during human review. This industry first partnership will disrupt the entire brand suitability, contextual space and help brands deliver real business results with greater cost efficiency.
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