POGO Appoints Value 360 Communications As Its Brand Communications Partner
POGO, a part of WarnerMedia Entertainment Networks Asia Pacific, has appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for POGO in India.
Value 360 Communications won the POGO mandate after a multi-stage, multi-agency pitch. the agency’s existing clients include JioSaavn, Comic Con, Navrasa Duende and former clients including SonyLIV, PVR Pictures, and KWAN Entertainment.
Speaking on the win, Kunal Kishore, Founder and Director – Value 360 Communications, said, “We are delighted that India’s first home grown kids’ channel and leading entertainment brand, POGO has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating POGO’s market leadership in India.”
Value 360 Communications’ latest account win follows close on heels of the recent additions to its client portfolio, which include brands such as Union Bank of India, Angel Broking, DB (Dainik Bhaskar) Digital, and LensCrafters. The organisation already caters to several big global and national brands across sectors such as Lufthansa, Qlik, Cleartrip, MG Motor India, Quick Heal, Indian Angel Network, TCL, Shine.com, TiE Delhi-NCR, Oriflame, and ASUS.
Deepa Sridhar, Director Communications of WarnerMedia Entertainment Networks in South Asia, added, “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”
Launched in 2004, POGO is WarnerMedia’s only-for-India kids’ entertainment network featuring content that spans multiple genres like chase comedy, escapades and action. The channel is home to popular Indian shows like Chhota Bheem, Super Bheem, as well as international hits Grizzy and the Lemmings and Mr. Bean.
Value 360 Communications has crafted its niche within the country’s PR and communications landscape on the back of its integrated communications approach. It has won several recognitions, both in India and internationally.
With a team of more than 250 professionals, Value 360 Communications is currently managing a portfolio of over 150 brands in sectors as diverse as hospitality, entertainment, lifestyle, travel, IT/ITeS, automotive, on-demand logistics, fintech, proptech, etc. It is headquartered in New Delhi and has principal offices in key regional centres such as Mumbai, Bangalore, Hyderabad and looking to expand to more cities in the near future.