PUMA signs long-term partnership deal with Washington Sundar, Devdutt Padikkal
Global sports brand PUMA signs a long-term partnership deal with two up-and-coming players, Washington Sundar and Devdutt Padikkal. The duo joins PUMA’s roaster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma, and legends like Yuvraj Singh.
Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia shares, “At PUMA, we are committed to promoting new-age cricketing talent in India. Washington and Devdutt have displayed remarkable resilience and grit on the field that’s led to their meteoric rise as athletes. We have always believed in supporting not just established players, but also talent with immense future potential. We will continue to partner with young athletes, also at grassroots to give back to India’s sporting ecosystem.”
Commenting on the association, Washington Sundar elaborates, “Feels great to be associated with a brand like PUMA which has some of the world’s greatest athletes in their roaster. Watching Skipper Virat Kohli and KL Rahul closely has given me a deeper insight into the brand. PUMA adds a lot of credibility to an athletes’ journey and I’m excited to work with the brand in India.”
Devdutt Padikkal adds, “I’m extremely excited to sign with Puma. The brand is associated with the best athletes around the world and I’m honored to be a part of that legacy. A partnership with a global sports brand like PUMA is really a big motivation for young athletes like me. I’m looking forward to a long-term association with the brand.”
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