Qoruz’s Influencer Search Engine gives marketers free access to influencers
Qoruz launches Influencer Search Engine that aims to give access to India’s largest database of influencers including celebrities, macro, micro, and nano influencers for free across Instagram, YouTube, Twitter, Facebook, and Blogs. Advanced features like filters, detailed analytics, insights, and campaign planning tools will be available for a small license fee.
Working with the right influencers is key to a successful influencer marketing campaign. Influencers who are relevant, authentic, engaging, and well-matched help contribute greatly and have a larger impact on any marketing campaign. Qoruz Search Engine enables marketers to discover millions of relevant influencers in seconds, filter by influencer attributes, category, region that fits their target audience. Marketers can discover, identify, filter, and make a campaign plan as per their requirements.
Praanesh Bhuvaneshwar, Co-Founder & CEO – Qoruz, shares, “We are excited to launch India’s first and largest database of influencers and creators. We believe the Qoruz search engine, starting with India and then internationally, will help marketers to discover relevant influencers for their objectives by giving them data, deep insights, and campaign management tools. We envision a connected Influencer ecosystem; where influencers and creators are not looked upon as ‘Vehicles of Reach’ or ‘Human Ad Banners’ but a world where Brands and Marketers forge tighter mutually beneficial relationships with influencers, beyond ‘money’ or ‘reach’.”
“We use technology, data mining, AI-based software, and machine learning to match a brand with the right set of relevant influencers. Technology enables us to do this at scale and hence it is our key differentiator. We’ve worked with our customers for many months to understand their workflows, and they have been asking us when we will make Qoruz’s database, insights available in a self-serve fashion. We are excited to say that for all customers in India, no matter if they are large enterprises, medium companies, or a tech startup, today is the day,” comments Prabakaran, Co-Founder & CTO – Qoruz.
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