RED HUNT and Triton Communications launch Campaign Introducing New Men’s Grooming Range with Global Fragrances

After the success of Layer Shot and Layer Wottagirl, Adjavis adds to its portfolio with a new brand RED HUNT- a range of Men’s grooming products including Perfumes, Deodorants, Shower Gel, Facewash, Hair Gel, etc. The products come with international fragrances.

Triton Communications, with its experience of launching and building Set Wet range of products has created a series of 9 commercials for RED HUNT.

For this man of today, Adjavis has launched RED HUNT – a grooming range for men that will make them stylish, confident, attractive, fashionable, and irresistible and change the hunting game forever. The launch campaign therefore aptly uses the tagline ‘BE HUNTED’ thus positioning the brand as a catalyst that adds to your effortless charm that no woman can resist.

The launch ad is being released first to set the theme for the brand along with a range film followed by the rest of the commercials which will be released in a series of 2-3 tvcs at a time in the following months.

Virendra Saini, Executive Director, Triton Communications, says “We are thankful to the client for awarding us the business. Triton has a history of building brands from scratch and converting them to leaders or strong challenger brands in their respective categories. Right from the name RED HUNT to all that is gone into bringing the brand to the consumer, I am sure the youth won’t be able to resist its call on the shelf”.

Jyotsna Parikh, Creative Head- Mumbai, Triton Communications says, “It’s a dream for every creative to launch a brand from scratch. I’m proud to say that the packaging that we created has already garnered a lot of eyeballs – in stores and amongst our peers. The communication idea is simple. We have Warnings as a creative device that tells men, if they use this amazing range of grooming products they are bound to be hunted. The track is peppy and uses a siren that’s taken forward in all the films and has already become a big hit.”

Shail Patel, Director – AVL says “Having established LAYER’R SHOT and LAYER’R Wottagirl brand in the fragrance category; Adjavis Venture Ltd. (AVL) was always on the lookout for new offerings. Offerings that would be attractive make Men look and feel stylish. Extensive research and evaluating various options boiled down to Men’s Grooming Range, a category which is fast growing and gaining momentum with the youth of today.
The task was to have a very strong Brand Name and a Communication Platform that would help us launch and differentiate our brand from the rest available in the market. With a brand name like Red Hunt and with our communications partner Triton Communications who came up with a bold look with regards to product packaging and a communication route – WARNING – You will be Hunted. RED HUNT. All seemed to be working in synergy. Two launch communications are on air and many more will follow soon. All aiming to make the Youth of today, so Guys be Ready to Get Hunted”