Reliance General Insurance Relives Childhood Cricket Memories with its new #CoveredHai Campaign

In its continuous efforts to support customers, Reliance General Insurance Company Limited (RGI), a 100% subsidiary of Reliance Capital, has rolled out its digital marketing campaign #CoveredHai. Leveraging the cricket fervour that has already taken over the country, #CoveredHai takes consumers along on a nostalgic experience with a brand video that integrates insurance expectations with the unforgettable memories of childhood cricket situations.

The campaign connects with consumers emotionally by conveying the message that unforeseen situations like losing the only ball, bad weather, or even parents ending a child’s game, etc. may be unforeseen and not covered, however the broken windshield of our vehicle certainly is. #CoveredHai reinforces the brands mission to satisfy your need of insurance cover in crucial times.

Created in collaboration with AGENCY09, the video campaign is live across digital media including social media platforms. The campaign will directly reach out to ICC Cricket World Cup 2019’s digital viewers via OTT platform Hotstar.

Mr. Rakesh Jain, CEO, Reliance General Insurance commented, “Cricket happens to be India’s most loved and celebrated sport and #CoveredHai connects with fans across the country during this season to strengthen our existing relationship as well as build new ones.”

Gautam Anand, Orchestrator of Content at AGENCY09 mentioned, “Indians have a nostalgic bond with cricket. We thought of giving insurance a different take with this Insight.”