Sensodyne’s #ForTheLoveOf campaign celebrates memorable dishes by India’s leading Chefs

Sensodyne, the leading specialized sensitivity toothpaste from GSK Consumer Healthcare has launched the next phase of its popular brand campaign that makes you fall in love with your favourite foods all over again. #ForTheLoveOf has been much loved by the audience, for its interesting take on food with sensorial food shots. Moving on the campaign now brings together some of the most loved Chefs from India to share recipes that hold a nostalgic memory for them.

Sensodyne has ventured into the influencer space for this campaign in an attempt to strengthen its connect with the consumer and effectively communicate its core message of living life to the fullest without worrying about tooth sensitivity. The campaign showcases chefs Ranveer Brar, Anahita Dhondy, Ajay Chopra, Shivesh Bhatia, Kelvin Cheung and Pankaj Bhadouria sharing stories of dishes that have a special memory for them and urging consumers to recreate those recipes using the hashtags #ForTheLoveOf and tagging Sensodyne India.

Some of recipes include the childhood favourite Kulfi Froyo, Pineapple Slushie, Corn Chowder, Melon Sorbet etc.

Hot and cold food items are known to be inducers of food sensitivity. Through the campaign, Sensodyne encourages people to stay home and rekindle the relationship with their favourites.

Speaking on the occasion, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “Over the years, Sensodyne has become the preferred toothpaste brand for consumers with tooth sensitivity. Though there are still a number of Indian’s that suffer from the condition, do not take action and avoid enjoying their favourite food and drink. #ForTheLoveOf campaign has received a great response as it strikes a chord with these consumers and gives them an opportunity to live life to the fullest. We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to a tooth sensitivity free India.”

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The earlier phases of the campaign used sensorial ASMR food shots to build a connect with sensitivity and food, urged people to stay home and enjoy summer favourite dishes.

Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. It provides proven relief from the sensation caused by sensitive teeth and provides long-lasting sensitivity protection.