ShemarooMe, OTTplay ink partnership to make OTT content discovery a breeze for all users
ShemarooMe has inked a partnership with OTTplay to make OTT content discovery easier for all users. The partnership will make ShemarooMe’s content easily available to existing and potential users by opening up an entirely new way to access entertainment.
Zubin Dubash, COO-ShemarooMe and Digital Businesses, Shemaroo, says, “With a plethora of options on OTT apps, selecting the right film or web series to watch can be time-consuming and intimidating. This partnership with OTTplay will shorten the search time to select the right content for the consumers as per their preferences. It will be beneficial for both partners as well as the existing and potential consumers.”
Avinash Mudaliar, Co-Founder OTTplay further comments, “Our aim is to enable consumers to spend time watching their favorite shows, not searching for them; globally 60% of OTT consumers find the process of navigating different OTT apps “frustrating”, and that is the precise problem we had set out to solve with OTTplay. In the last year, we were successful in answering: What to watch? and Where to watch? by building an AI-powered personalised recommendation engine and a platform where users can stay updated on the latest news and reviews. Having earned the trust of millions of OTT fans in India and having positioned OTTplay as the #1 recommendation platform, it was only logical to transition into the aggregator space and democratize the experience of consuming streaming content. A common problem that many face today relates to acquiring subscriptions to multiple OTT platforms and having to navigate between them. With OTTplay Premium subscriptions, we want to provide a seamless experience where users can consume all the content, they want to watch in one place. We are excited to partner with ShemarooMe and offer its vast content offering to our existing and potential users.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.