Social Beat announces its campaign #DoNotBackSlide, launched on World Environment Day
Social Beat announces its campaign #DoNotBackSlide, launched on World Environment Day as a reminder to correct our ways and spread awareness to keep our environment clean and healthy.
The idea of the campaign is to encourage sustainable living especially from the purview of the ongoing pandemic.
With this social media campaign, the agency aims to urge people to stop and make a conscious choice to make the world a better place.
The social media campaign #DoNotBackSlide, highlights the virulent relationship one has with nature with an appeal to not go back to our toxic ways. The message has been portrayed through one video and 4 static posts that are featured on both Instagram and Facebook handles of Social Beat.
“We have chosen the toxic relationship with nature angle for our campaign because it is one, we should be trying to move on from. In life, we tend to go back to what is comfortable and familiar, even if the relationship is not good for our mental and physical well-being. In the same way, moving on to a sustainable lifestyle seems scary and difficult because it seems unfamiliar. Through this campaign, we wanted to remind everyone that a happy environment can only be one that is not shadowed with toxicity, and it’s time we got our act together and say #DoNotBackSlide,” adds Panisa Shah, Creative Head, Social Beat.
“At a time when we know that our planet’s future depends on sustainability, each of us needs to do our part to heal the world. We are happy we could leverage the reach of our digital channels to spread the message,” says Vikas Chawla, Co-Founder, Social Beat.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.