Campaigns

Dentsu Webchutney & Swiggy Ask, “What If Your Day Had One Hour More?”

For their latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

In the campaign entitled #OneHourMore, Swiggy’s cute little pup, Coco, shows us that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.  

The routine that most of us live with doesn’t really allow us the time to do the things we love or want to try. Our ‘to do’ lists override our ‘would love to do’ lists. Through this campaign, Swiggy is plating out the different things one can do with their ‘One hour more’- right from learning a new language, to practicing a long-lost hobby, to playing with their pet.  

“With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channeling a very common thought among all of us- what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.” said Ashish Lingamneni, AVP-Marketing at Swiggy,” said Ashish Lingamneni, AVP-Marketing at Swiggy. 

The campaign is anchored around two key assets. A film that shows a jumpy little pup who is making the most of his human’s one hour in the kitchen, with a slightly disastrous but comical consequence. The second, a unique microsite www.onehourmore.in where he gives you tons of fun suggestions on how to use that additional hour. When you find a good tip from Coco, the website even allows you to add it to your calendar instantly, so you actually get around to doing it. 

‘With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.’, said Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore. 

So, the next time you think you’re running an hour short in your day, remember, there are a little dog and a team of hunger saviours who’ve got your back. 

Client: Swiggy

Client team: Ashish Lingamneni, Lohith Ramachandra, Vaishali Sain

Creative agency: Dentsu Webchutney

Production: Dentsu Webchutney in association with Catnip Productions

Dentsu Webchutney Business: GD Prasad, Keerthi Kumar, Phani Kumar

Creative: Ninad Gawhankar, Angad Dutta, Pragya Sarin, Alisha Pereira

Production: Meharunnisa Sahib (Dentsu Webchutney)