Tata Capital’s latest campaign emphasizes the ease of making investments with Moneyfy
Tata Capital, the flagship financial services company of the Tata Group, announces a witty digital campaign that encourages investors to use the digital wealth management app- Moneyfy. The campaign has a series of themed videos showcasing the flexibilty of making investments with Moneyfy.
The digital campaign talk about the mobile-first generation which carries out most tasks online with just a few clicks on their phones. Using Moneyfy would ensure a flawless journey for those wanting to do financial planning on the go. Through this app, investors can also avail of a host of services including instant investing for over 1500+ mutual funds, an e-assist team etc.
Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said, “Our latest campaign focuses on how investing and customization is convenient through Moneyfy with everything accessible instantaneously. Using Moneyfy is a great way for Gen Z to dip their toes into investing waters. The app provides one with all the tools they require to make an informed investment decision. We’re sure the campaign will resonate with our audience.”
Moneyfy is a comprehensive digital platform which aims to make the process of wealth creation hassle-free and secure. Equipped with intelligent features, the app enables customers to get on-boarded in minutes. The App’s unique ‘My watchlist’ feature allows customers to track their portfolio on a real-time basis. This comprehensive platform gives easy access to the most frequently needed financial products in a hassle-free way.
Tata Capital’s digital marketing campaign is conceptualized by creative agency Infectious and below are the youtube links to it:
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.
