The Value of Marketing for New Companies Developing Mobile Apps

In the ever-expanding world of mobile applications, where countless apps compete for consumer attention, it’s crucial for newly launched apps to gain traction quickly. While having a great product is essential, the effectiveness of your marketing strategy plays a pivotal role in ensuring your app stands out from the competition.

With millions of apps available in app stores, simply launching an app and hoping for success is no longer enough. Advertisers must strategically plan their marketing efforts to create awareness, generate downloads, and ultimately drive user engagement & in app actions.

The key to a successful app marketing strategy lies in understanding your target audience and crafting compelling messaging that resonates with them. By leveraging various marketing channels you can effectively reach your desired audience and increase the visibility of your app. This is where the allocation of marketing spends becomes paramount for mobile app product startups.

Investing wisely in marketing can make all the difference in propelling your app towards success. Here’s why:

Brand awareness: The app’s reach is increased with the use of paid adverts, which can take the form of Programmatic Advertising, Social Media promotions or Search Ads.

SEO for App: Improving your app’s content and metadat will allow SEO (search engine optimization) to raise it’s position in search results. By using efficient SEO techniques, it is feasible to reach potential users and enhance organic traffic.

Developing Credibility for Your Brand: It is essential for new apps to establish credibility and trust. Consumers are drawn to well-known brands or those that are recommended by reliable sources.

Influencer Marketing: Influencer marketing leverages individuals with a significant online presence and influence (often referred to as influencers), to promote products, services, or brands. These influencers typically have a large and engaged following on social media platforms, blogs, YouTube, or other online channels. The goal of influencer marketing is to tap into the influencer’s credibility and trust with their audience to promote a product or service authentically.

App Analytics / Attribution Platforms: Firebase is a comprehensive mobile and web application development platform provided by Google. It offers a suite of tools and services designed to streamline and simplify various aspects of the app development process, from building and testing to hosting and monitoring. Also, Third Party MMP tools like AppsFlyer, Branch, Adjust, are important attribution platforms that ensure better performance within your app or web channel and handle link complexities across each platform to enhance performance.

Obtaining and Holding Users: Not only does digital marketing bring in new consumers, but it also keeps the ones you already have engaged.

Retargeting with existing databases: Programmatic advertising is a powerful tool that can revolutionise your marketing strategy. By targeting customers based on recency or utilising their registered email IDs and phone numbers (first party data), you can effectively retarget them with enticing offers and incentives. This personalised approach ensures maximum engagement and increases the likelihood of converting those potential customers into loyal users of your app.

Data-Driven Decisions: Startups that spend money on marketing do so not just on ads but also on data. Marketing campaign data can yield incredibly useful information.

Funding: The goal of many startups is to raise more money to support their expansion. An established history of effective marketing can facilitate this process. Startups with fast user growth and engagement—metrics that may be increased with efficient marketing—are more likely to attract investors.

In summary, while having a great product is essential in the competitive landscape of mobile applications, it’s equally important to invest in an effective marketing strategy. By understanding your target audience, crafting compelling messaging, and leveraging data-driven insights, you can gain traction quickly and position your app for long-term success in the dynamic world of mobile apps.

About the Author:

Haliga Uday Kumar, Programmatic Senior Trader, INDIA & SAARC, MiQ Digital India