Uni Cards launches its new campaign conceptualized by Dentsu Webchutney

Uni Cards launches its unique proposition with a campaign that features two digital films conceptualised and executed by Dentsu Webchutney.

In this ever-changing world, people are constantly evolving alongside their ever-expanding wish lists that often get difficult to fulfil and realise. To live an upgraded lifestyle, we add our dreams to the cart. But with the fear of big payments lurking around, we end up clicking on ‘Save for Later’. Adding to that, hidden charges on credit schemes don’t make it any easier on our pockets either; and while it may seem like there is no end to this life circle, Uni plans to break this chain just once and for all. The fintech company has launched the ultimate weapon against payments – India’s first Pay 1/3rd card.

The films are set up in legendary spaces of combat. They teleport the viewer into the thrilling lives of a Samurai & Cowboy – where they battle challenges thrown at them, much like the troubles that life tends to throw at us, unwarranted. In the films, when big bills show up, the characters are prepared to win with the Uni Pay ⅓ Card.

The films are carefully crafted to mirror their distinct proposition to users and are created to depict the product as a solution to payment problems. Additionally, the films also reveal other unique offerings that Uni Card brings to the table such as zero extra charges on splitting payments, and no hidden charges in the Uni experience.

Speaking about the campaign, Prateek Jindal, Co-Founder and CPO, Uni Cards says, “Who doesn’t want to live in the now and tick off their wish lists? But every time you wish to buy something you love, the big price tag makes it difficult to go through with the purchase. Through #TheUltimateWeapon, we are creating awareness that Uni Pay 1/3rd card is simply the smarter way to pay. The flexibility to choose between splitting payments or pay upfront will lie with the user completely. With Uni, we don’t want you second guessing, worry about that price tag or delay your purchase. With the latest series of ad films, we aim to highlight the importance of owning the future of payments i.e., Uni Pay 1/3rd Card today; so that dreams don’t get split, only payments do.”

Sharing her thoughts on the campaign, Sumera Dewan, Vice President, Dentsu Webchutney comments, “Uni has a unique offering that more people need to know about as they plan their financial lives. The films are crafted to be action-thrillers that lead you to a big victory against the age-old battle against payments and bills. Our own experiences with the brand helped us position Uni Cards as the no-compromise weapon to payments, in a campaign that certainly aims to match the uniqueness of the product.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.