Vedix rolls out new digital marketing campaign featuring Kunal Kapoor
Vedix rolls out its new digital marketing campaign featuring renowned actor Kunal Kapoor to promote its hair care range of products as the face of the campaign.
Jatin Gujrati, Business Head – Vedix, says, “Every individual wants to look good and feel confident about their hair. Balding is a common phenomenon, especially among men. But richly crafted Ayurveda solutions that are customised for every customer can help them manage hair loss and also generate new hair growth. We are excited to begin this partnership with Kunal Kapoor who is confident in his skin and lights up screens every time he comes on. Vedix too brings the same effect on its customers. Vedix believes we are the true inheritors of the 5000-year-old tried and tested Ancient Indian Heritage of Ayurveda and bring it to our customers in India and globally in a Modern Avatar.”
Commenting on his association with Vedix, Kunal Kapoor says, “A large number of men in India reported hair loss in 2020. This is because of work pressure and the stress of the pandemic. But also because of the simple fact that as you age, your hair needs more care. Hair Fall is not only about genetics. Many of us don’t know that fancy hair product have harmful chemicals that damage your hair over time. Vedix has spent a lot of time researching and understanding Ayurveda to formulate a regimen to fight hair fall, reduce dandruff and boost hair growth. Their real-time analysis of hair problems helps you pick up just the right regimen for you.”
The brand informs that it is also working on a new range to hit the digital shelves this month and will be rolling out an entire range of focussed men’s specialised and customised face cleansers, moisturisers, face cream, face lotion, face gel, face serum, face toner and shampoo.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.