VOX launches innovative ad formats to elevate brand engagement in the Indian market

VOX has announced the launch of its latest packages, designed to meet the evolving needs of brands seeking eye-catching, non-intrusive ad placements. The new format package combines the power of in-image ad formats and innovative features to drive stronger engagement and deliver top-performing metrics for brand campaigns.

VOX now offers an expanded range of in-image formats with over 10 mechanics ranging from classic to innovative and non-standard options. This diversity provides a wide array of choices, allowing brands and agencies to select packages that align perfectly with their objectives—from optimal pricing to maximum visibility.

VOX is an AI-driven contextual marketing suite powered by proprietary Semantica 360° technology and advanced Computer Vision. It analyzes images, videos, and text to fully understand content context, ensuring ad placements align seamlessly with user intent. This technology enables advertisers to deliver vibrant creatives enhanced with custom special effects, maximizing visibility.

VOX advertising formats are seamlessly integrated into the content of popular websites, ensuring optimal placement at focal points—right at the center of the screen. The result? Precise, clutter-breaking ad placements empower brands to showcase their messages on premium inventory with unmatched impact.

High-Performance Packages for High-Impact Campaigns

Designed to cater to a range of client needs, the new VOX packages come in four distinctive options: Basic, Light, Mix, and Video. Each package offers varying levels of in-image format diversity, creating flexible solutions that match different budget scales and performance goals. Here’s what each package offers:

Basic: This entry-level multi-format package includes programmatic banners, rich media, and premium in-image banners, delivering diverse, impactful campaigns with an average CTR of 0.56%. Its additional formats make it the most cost-effective option.

Light: Expands on the classic premium VOX “in-image placement package” with additional in-image formats to increase visibility, and engagement, and deliver an average CTR of 0.90%

Mix: This package offers maximum visibility and “includes special in-image formats” such as WOW Effects, Detection, Touch, DCAI, and Shopping. The Mix package offers all the features and ad formats, providing the highest user engagement. Average CTR: 1.00%

Video: “An all-in-image placements package” offering video-based creatives for high-impact placements, designed to drive brand awareness and retention with out-stream options for maximum visibility. Average CTR: 0.81%

Premium Placement and Accessibility for Diverse Needs

The launch of these new packages underlines VOX’s commitment to offering clients superior quality in digital advertising. The new packages make premium in-image placements accessible on leading platforms, elevating brand visibility and creating standout campaign moments. Clients who prioritize KPIs and have budget flexibility can leverage these packages for enhanced metrics and optimal user engagement, achieving their advertising goals with precision and efficiency.

“With our new VOX format packages, we’re bringing a premium approach to contextual marketing that meets the high standards of today’s brands. These packages represent a significant advancement in digital ad solutions, delivering contextually relevant placements that break through the noise and drive measurable results.” – Gandharv Sachdeva, Country Head, India, Hybrid

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.