LATEST

The Rise of AI-Generated Slop Sites: What Advertisers Need to Know
PUMA India signs PV Sindhu as Brand Ambassador
AI crawlers and scrapers are contributing to an 86% increase in general invalid traffic: DV Fraud Lab
Amazon Ads brings generative AI to Amazon Marketing Cloud with new SQL generator

GUEST ARTICLES

Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age

PR & COMMUNICATIONS

What to Consider When Hiring a PR Agency: Strategic Insights for Success
Ruder Finn Asia launches SONAR 5.5 AI-Powered Crisis Simulation Platform;
Wizikey catalyzes promotional news spends market with the launch of ‘Spotlight’
WPP unites BCW and Hill & Knowlton to create Burson
TERI partners with Kaizzen for World Sustainable Development Summit 2024 outreach
Havas India Companies certified are Great Place To Work® December 2023 – December 2024

EDITOR'S TAKE

UNICEF YuWaah’s Green Guardians recognise volunteering efforts of youth in combating climate change
Journalism vs PR: Who’s Really to Blame in Media Controversies?
Mahindra Group’s #SheIsOnTheRise Campaign: Celebrating Women’s Resilience and Achievements