LATEST

Connecting Data, Location, and Commerce: Logi5 brings advanced advertising technology to India
Magnite research in India finds streaming TV enhances ad recall, cultivates trust, and drives purchase intent
Havas CX expands into Southeast Asia with Singapore launch
VWO signs strategic partnership with LS Digital to bolster digital experience optimisation for Indian brands

GUEST ARTICLES

Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age

PR & COMMUNICATIONS

Ruder Finn Asia launches SONAR 5.5 AI-Powered Crisis Simulation Platform;
Wizikey catalyzes promotional news spends market with the launch of ‘Spotlight’
WPP unites BCW and Hill & Knowlton to create Burson
TERI partners with Kaizzen for World Sustainable Development Summit 2024 outreach
Havas India Companies certified are Great Place To Work® December 2023 – December 2024
Public Relations Society, Delhi Elects New Governing Body: Sarvesh Tiwari Named Chairman

EDITOR'S TAKE

Journalism vs PR: Who’s Really to Blame in Media Controversies?
Mahindra Group’s #SheIsOnTheRise Campaign: Celebrating Women’s Resilience and Achievements
Ahead of the Curve: Trends Reshaping Advertising Strategies in 2024