LATEST

LS Digital unveils CRAFT: A new approach to reimagining digital engagement
Actimedia PR & Digital joins travel lifestyle network’s global alliance of 25 independant agencies across 37 markets
Jindal Stainless launches a video on Diwali, urging people to #SwitchToStainless for a cleaner celebration
Havells Studio ropes in Janhvi Kapoor as brand ambassador

GUEST ARTICLES

Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress

PR & COMMUNICATIONS

Ruder Finn Asia launches SONAR 5.5 AI-Powered Crisis Simulation Platform;
Wizikey catalyzes promotional news spends market with the launch of ‘Spotlight’
WPP unites BCW and Hill & Knowlton to create Burson
TERI partners with Kaizzen for World Sustainable Development Summit 2024 outreach
Havas India Companies certified are Great Place To Work® December 2023 – December 2024
Public Relations Society, Delhi Elects New Governing Body: Sarvesh Tiwari Named Chairman

EDITOR'S TAKE

Journalism vs PR: Who’s Really to Blame in Media Controversies?
Mahindra Group’s #SheIsOnTheRise Campaign: Celebrating Women’s Resilience and Achievements
Ahead of the Curve: Trends Reshaping Advertising Strategies in 2024