Why Multilingual Website is the Key to Business Growth

Almost the entire world is online. The growth of technology and innovation has led to an ease in the lifestyle. As the world evolves, the business world has to adapt and evolve too.

Businesses are now starting to realize that online platforms should not just be for “what they want consumers to know” but “what the consumer wants to know”. This approach is leading to companies digitally transforming and developing ways to make the user experience as easy, attractive, and relevant as possible.

Although, having an amazing website design with easy-to-navigate pages should be your priority but it shouldn’t be your only concern. Personalization has a really positive impact on enhancing customer experience.

Segmenting and establishing a target audience, tailored product suggestions, and many more. One segment of personalization that is often neglected is – language. It is crucial that the information available on your website is available to your users in a language accessible to them.

As internationalization kicks in, a multi-lingual website would become a necessity. And if you have a multi-lingual website, it will transform your business for the better and have a major influence from a competitor’s perspective.

So why not take advantage of this well-known fact that will certainly help you attract clients, locally as well as overseas.

Let’s take a deeper diveinto this article to understand more:

A bigger bowl of audience

As soon as you adopt a multi-lingual website for your business, your reach would expand and you’ll get an opportunity to connect with a much wider audience.

According to Statista, around 25% of the world’s internet users are native-English speakers. It is essential now that we cater to the other bigger half of 75%.

Establishing a multi-lingual website would showcase your brand trying to reach out to a new customer segment which will help you improve your brand’s sales and profits.

Catering to the customer with a different language does sound great but you also need to keep in mind that multiple languages being widely spoken in your own country is a high possibility.

For Example: In India, there are 22 major languages as per the Constitution of India.

Establishing strong pillars of trust

Making a purchase on a website that has a foreign language is like taking a leap of faith and especially if the website is in a language you’re not fluent or proficient in. Many cultures around the globe still think twice before purchasing something online and having the website language that they are not proficient in would only add an iteration of thought.

People tend to feel more comfortable with and place more trust in something they know and understand. Being able to read and comprehend the information on your website would seemingly increase the user’s trust in your brand.

According to a study, nearly 73% of users tend to spend most or all of their time on a website in their own language. Plus a brand’s initiative to go out of its way to cater to a native language for its users shows that the brand truly cares for them.

Internationally Multilingual SEO

For those who are unfamiliar with what SEO is, it is the process of optimizing your web pages so that it organically ranks higher when someone searches about something that’s related to your business. The success of the web presence of a company is very much dependant on its ability to rank higher on the SERPs(Search Engine Results Page).

Now for those who are familiar with what SEO is and those who just got the idea, what names come to your mind when you hear SEO? It’s either Google, Yahoo, Bing, or MSN. These are the reigning search engines around the globe but many more search engines based on the country that allows its user to search something in their own native language. Now the question arises, how are you ranking in these search engines? With a multilingual website and multilingual SEO, your website will appear on these search engines and you’ll be tapping into a whole new market.

A Customer-centric Ideal

As we understood the importance of personalization and providing the users with an exquisite user experience, we comprehend that a user-centric or a customer-centric approach has a major positive transformation. A multilingual website becomes the core of this customer-centric personalization.

If you can provide quality content and information to your users in their own language, they’ll feel much appreciative and cared about. This appreciation and a sense of care for your customers will translate into increased commercial success.

An Edge over your Competitors

There are many websites on the internet that provides services or products similar to you but not many websites have their content presented in more than one language. A multilingual website would give you an out-of-the-box benefit that would make your brand stand out from the crowd.

Once you adopt a multilingual website for your business, you would have one more point to add for “Why us?”.

Improving your Brand’s Image

A brand’s image matters a lot. Businesses constantly try to showcase something good and try to impress their customers. Having a multilingual website for your brand can definitely count as that “something”.

A website with multiple languages showcases that you are running a global business and that you think, work and deal internationally. A multilingual website demonstrates a degree of sophistication and depth which would reflect your brand as a brand of professionalism and quality.

Cost-effective Marketing

Marketing is the major focal point for businesses. How your brand represents itself to its customers is a crucial factor. Your website promotes your brand in a really efficient way in terms of marketing.

Communicating your brand to an entirely new market would increase your brand’s reach and awareness. This will most definitely yield results for your business, service, or product. A multilingual website is one of the most cost-efficient ways to market your company, tap into new markets, and provide your brand with an international outlook.

Conclusion

In order to stay in the competition, businesses need to constantly change and evolve. They need to keep development constant. It is still an early stage for a multilingual website which is a great time to adopt it for your business. Largely owned multinational firms are already adopting a multilingual approach for their website which is allowing them to secure an international foothold.

A multilingual website is a choice for now but it’s going to be a requirement in the near future. Make your decision.

About the author:

Jay Anthony, Marketing Head, TECHVED Consulting India