MyGlamm names Shraddha Kapoor as its Brand Ambassador, Investing Partner
MyGlamm names Shraddha Kapoor as their brand ambassador and Investing Partner.
The brand informs that Shraddha Kapoor has been a fan of MyGlamm for many years as a customer. She deeply resonates with the brand’s clean beauty formulations and the cruelty-free promise as that is something she feels passionately about. MyGlamm launched India’s largest experiential beauty stores last year in Juhu, which instantly became one of Shraddha’s favourite beauty destinations. Thus, when MyGlamm approached Shraddha to be the face of the brand, not only was she excited but also decided to further strengthen this alliance by investing in the brand.
“We have always admired Shraddha for her clean beauty and cruelty-free philosophy and how she connects and resonates with her over 60 million Instagram followers. At MyGlamm we are building great products by connecting with our consumers digitally and understanding what they want. We are excited to welcome Shraddha as an investor in MyGlamm and join us on this journey of creating India’s largest beauty company leveraging content, community, and commerce,” says Darpan Sanghvi, Founder, and CEO, MyGlamm.
Priyanka Gill, Co-Founder & President, MyGlamm adds, “Shraddha is the ultimate girl-next-door. Not only is she a brilliant actor, she is also someone millions of women love and instantly relate to. Welcoming her on board as an investor in MyGlamm is very exciting and we look forward to partnering with Shraddha to make the beautiful journey of our users and her fans even more effective and meaningful.”
Actor Shraddha Kapoor expresses, “I’m really excited to be the face of Myglamm and also have the opportunity to invest in it. The DTC beauty market is growing rapidly and I believe it is the future. Through MyGlamm I hope to understand and fulfill the beauty needs of my fans and followers.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.