Siyaram’s honors the tailoring community with its ‘Kahani Karigar Ki’ campaign

On the occasion of World Tailor’s day, Siyaram’s Silk Mills unveils a new campaign, conceptualized and executed by AGENCY09, celebrating the hard work that tailors do.

The campaign focuses on the connection between a tailor and his customers, and the joy they share- the joy of the customer who gets to wear something delightful and the tailor who gets to bring these positive emotions to others.

Speaking on the campaign, N Gangadhar, VP, Marketing, Siyaram Silk Mills shares, “Through Kahani Karigar Ki, we wanted to celebrate every tailor everywhere, no matter how big or small. We recognize the crucial role that tailors play in the lives of our brand and of our consumers, and we are delighted that this campaign recognizes their incredible contribution to the happiness of every person their clothes drape.”

Saheb Singh, Senior Manager – Brand Strategy, AGENCY09 adds, “Tailors are an important part of our brand’s ecosystem. They are the very first users of Siyaram’s fabrics, and we wanted to honor them through this campaign while capturing the connection between an individual and his go-to tailor.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.