How Bobble AI’s conversation media marketing positioned A23 (Ace2Three) as the go-to app for online rummy

Overview:

Bobble AI, a conversation media platform, is focused on enriching everyday conversations with expressive and personalized content including stickers, GIFs, and emojis, deep localization with over 100 languages,  and AI-based contextual recommendations.

Brand introduction:

A23(Ace2Three), India ́s first Online Rummy portal offers a world-class online rummy gaming experience to more than 22 million+ users in rummy card games.

Objectives:

• Increase Brand Recall for Rummy by A23 and position it as the go-to app for indoor games with friends and family.
• Amplify A23 in all conversations and expressions around rummy, gaming, etc.

Plan of execution:

A23 and Bobble AI came up with the following strategies to achieve the desire objectives:

See Also

Affle to acquire a strategic stake in Bobble AI, the Conversation Media Platform offering indigenous social keyboard

• Conversational pack of stickers with Rummy as the the theme, used in conversations around playing, money, gaming, etc.
• Strategically targeted placement of content to drive Rummy integration for A23 in conversations around gaming as a whole.
• Real-time content suggestions as a pop-up based on user intent, to enhance
  communication with visual content.
• Brand integrations in chats around game/rummy related chatter.
• Exclusive branded A23 BigMojiTM to drive brand virality when ‘paisa / money’ used in chats.
• Exclusive A23 branded PopText to boost brand virality when tagged keywords used around match, game, khele, rummy, etc. in chats

Results:

The following results were achieved over a period of 30 days:

• 63 Mn+ brand imprints in chat conversations
• 2.9Mn+ unique eyeballs
• 635K+ content shares
  
  The results achieved through Bobble AI’s conversation media marketing solutions proved the efficacy of the strategies planned by Bobble AI and A23.
  Sudarshan Reddy, Head of Acquisition, A23 expressed his views on the success of the partnership, “We are extremely happy to partner with Bobble AI. We were looking for growth partners who understood our need to drive performance with branding. We believe there is a great synergy between Bobble AI and A23.com, and looking forward for a great partnership.”