ABP Live Awards its Digital Creative Duties to WATConsult
WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has bagged the digital creative duties of the ABP Group’s news web portal, ABP Live. The mandate includes creating and conceptualization of Social media content & creatives, media banners, website banners, logos and creative strategy.
The digital world of ABP News Network has been an on-the-go bridge between news and viewers with real-time news, Live TV and on-cue updates on social media platforms. Currently operating 8 web portals in 6 languages.
Rajiv Dingra, Founder and CEO, WATConsult said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”
Avinash Pandey, CEO, ABP News Network said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”