ABP Nadu crosses 3mn users on its platform, 15.4mn views on Facebook, Youtube
ABP Network announces that it reaches a milestone of 3.2 million users on its Tamil News Digital Platform, ‘ABP Nadu’ in 2 months after the launch.
This milestone is especially noteworthy considering the top performer in the market stands at 8.2 million users.
The Network informs that ABP Nadu has managed to appeal to Tamil audiences in only two months since its arrival. The digital news portal saw 15.4 Million Video Views on Facebook & YouTube, which is only its second month after the launch.
Since its launch, ABP Nadu has conducted a series of interviews with eminent personalities, introduced numerous video & text series such as ‘Thupparivalan’ and ‘Social Soldiers’, launched new verticals like Personal Finance, and Health, and scaled up its local coverage. The platform has covered stories on various issues such as the mismanagement of dead bodies of COVID-19 patients by the government in Theni, the free temple campaign, and the recently concluded Tamil Nadu assembly elections. Furthermore, ABP Nadu ran a hashtag on its social media platform called ‘#AskAbpNadu’ to resolve people’s queries/doubts related to the lockdown and other important issues. Consistent delivery of quality content and unique engagement initiatives on social media has significantly contributed to the platform’s burgeoning user base.
Speaking on this, Avinash Pandey, CEO, ABP Network shares, “Our network has always been known for its credible coverage and viewer-driven content. When we launched ABP Nadu, we coalesced the same approach with the regional flavors of Tamil Nadu. The fact that we are celebrating such a tremendous milestone within our second month itself, is a testament to our dedication towards quality. These numbers will only motivate us to create better, stronger, and more engaging content. We hope our users will continue to repose their faith in us.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.