ad:tech 2023 addresses the gaps in the convergence of adtech & martech to drive business growth

ad:tech New Delhi will be held on March 15-16, 2023 at The Leela Ambience Hotel, Gurgaon. ad:tech New Delhi is geared up for its 2023 edition, by bringing the brightest and most influential brands, agencies, publishers, and technology services to the conference & exhibition floor to discover the future of marketing and do business face-to-face.

This year ad:tech will host a large pool of interested stakeholders including 120+ speakers, 6000+ marketing professionals, and 25+ sponsors and partners. By enabling synergies in marketing creativity and marketing technology, and newer forms of media inventory to encourage diversity in advertising supply, the event is set to leave meaningful collaborations in its wake, by influencing 6000+ decision makers at a go.

This year, ad:tech’s theme Marketing in 2023 – Driving Business Growth, focusses on increasing efficiencies in the customer journey while gearing up for economic challenges, increasing costs of tech, CAC, data, privacy . The 2023 edition is centers on 5 key areas of thought leadership through 5 different stages. The five stages of ad:tech MAINSTAGE: inspiration, innovation, trends, The ADTECH Stage: Driving Stronger Performance, The MARTECH Stage: Smarter, Integrated, & Impactful, The COMMERCE EVERYWHERE Stage: Non-linear Customer Journeys and The CREATIVITY & CULTURE stage: Building Stronger Connections. Each of these will focus on building efficiencies in the customer journey and contributing to business growth.

The opening Keynote Speaker Shantanu Deshpande – Bombay Shaving Company will offer a razor sharp view on the dynamically shifting consumer trends, followed by Keynotes by leaders of Philips & Plum Goodness on What’s not working in marketing 2023.

Day 1, March 15, 2023 focussed on adtech & martech conversations about omnichannel, Web 3, tech stacks, personalization and so on. Day 2, shifts conversation to the new retail organization, retail media, culture, tier 2 & 3 marketing and much more. The keynotes on this day focus on D2C strategies, new technologies and government initiatives in this space with Shireesh Joshi, CBO of ONDC.

Jaswant Singh, Country Head, ad:tech says, “Our journey since 2011 has been all about driving growth for our clients and the marketing industry as a whole. As digital continues to emerge as the lead medium in India, we are fortunate to be playing a part in enabling this transformation. We are excited to play our part in setting the industry up for success in 2023 and beyond, and the energy and enthusiasm we’ve seen for ad:tech 2023 is a testament to the immense potential that lies ahead. Our role has always been to tell stories on behalf of the industry, and this year, as marketing’s focus has shifted to delivering impact on business across everything, and you can see that in the conversations across our five stages.

We have an exciting year ahead of us with three major industry events lined up – The iMedia Brand Summit Goa, iMedia Online Retail Summit India, and iMedia Online Retail Summit South-East Asia. The response we’ve received so far has been overwhelming, and we are thrilled to continue the conversation beyond ad:tech through these events.”

Apart from The Mainstage, which hosts thought leadership pieces, Keynotes and the latest in tech, the content diversifies into 4 other stages. We start with The AdTech Stage powered by Magnite which will aim at Driving Stronger Performance with focus areas on – rise of platforms, exchanges and marketplaces by notable brands like Magnite, Nestle, JioAds, Disney+Hotstar, and Essence Mediacom. It will also include supplier diversity in advertising and marketing with participation from notable brands like PHD, Infoedge, Teads, and Amazon Ads. Further topics of discussion at this stage will include omnichannel approach and future of identity.

The Martech Stage, is powered by WebEngage will see participation from experts from brands like Narayana Health, WebEngage, Make My Trip, Home Credit, Pushnoti Ads, MediaMath, AndBeyond, to discuss topics along the lines of getting a better grip on martech and getting the most out of first-party data. Other major areas of discussion will be around tackling the common challenges of attribution and enhancing the power of personalization to overcome the challenges of a connected digital experience.

The Culture & Creativity Stage, powered by Pushnoti, speaks to the human side of marketing, and addresses a range of topics including persuading a billion faces speaking a million tongue, creating shoppable moments, human values driving trends, marketing to and with communities and fans, and more.

The Commerce Eveywhere stage explores how retail organizations and retail media is evolving, what are the best trends in ecommerce, CAC etc. We have speakers from Lenskart, Tata Cliq, Fuel Technologies, GroupM, Zepto, Modi Naturals, Vmart etc speaking here.

With Key sponsors like ValueLeaf, Affle, Samsung Ads, Admattic, AdCounty, Paytm Ads, WebEngage, Globale Media, Magnite, AndBeyondMedia, Exness, GlobaleMedia, Amazon Ads, Mitgo, Adgebra, AnyTag, PubMatic, mFilterIt, Trackier, Affinity, theTradeDesk, etc., and official partners including ONDC, ARM, Worldwide, Campaign India, ad:tech brings together a diverse community. The conference hosts eminent thought leaders such as Shantanu Deshpande, CEO and Founder of Bombay Shaving Company, Akash Deep Batra, Executive Director and Head of Marketing, Growth, CX & Analytics, DBS, Ainara Kaur, Co-Founder Belora Paris, Vinay Singh, Founding Partner, Fireside Ventures, Utsav Malhotra, CEO, Noise, Vipul Gupta, Re’equil, Karthi Marshan, Ex CMO, Kotak Mahindra Bank, Shankar Prasad, Founder and CEO, Plum, Vidyut Kaul, Market Leader, Philips as keynotes. Apart from this, the audience will get insights from the likes of industry giants including Airtel, Samsung, HDFC, Web Engage, JioAds, Amazon Ads, Nestle, Spinny, Publicis Group, Starcom, Schneider Electric, Disney+Hotstar, and many more.

ad:tech New Delhi will be hosting 80+ companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.