Editorial Desk

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Global Installs of e-commerce apps have increased 10% in 2021 compared to 2020: Adjust Report
Optiminastic Media’s influencer marketing platform, Click2Collab launches in India
Amazon, Asian Paints, Tata Tea are India’s most purposeful brands: Kantar BrandZ India 2021 Report
ACC rolls out its campaign ‘Leave Behind No Waste’ for the India-New Zealand series with support from BCCI
Niva Bupa’s new campaign ‘Zindagi Ko Claim Kar Le’ encourages customers to enjoy life
Isobar unveils #GetNaughtier campaign for Skore
With a social media population of 448 million users, India is one of the fastest-growing markets across the world: AnyMind Report
Infomo announces a strategic merger with Ad-tech platform TorcAI
Mintel announces global consumer trends for 2022
magicpin’s #SavingsBachhonKaKhelNahi campaign urges consumers to choose retail stores over online channels for shopping
Marketing leaders share learnings in Outernet Media Playbook
Travel adspend to grow from 24% in 2021 to 36% in 2022: Zenith’s Business Intelligence – Travel Report
Tread.fit rebrands as Cultbike.fit
Unleashing the potential of women entrepreneurs in the digital economy this Women’s Entrepreneurship Day
Tourism Ireland has partnered with Kubbra Sait to launch a video series on Ireland at Dubai Expo 2020
Wadhwani Foundation launches ‘From One Woman Entrepreneur To Another’ campaign this Women’s Entrepreneurship Day 2021
More media experts to invest in supply path optimization for 2022: IAS Study
On Women’s Entrepreneurship Day 2021, Project Her&Now, GIZ launches a radio campaign #HERTimeIsNOW
Grapes Digital rebrands to Grapes; unveils new logo
PubMatic partners with FirstCry Parenting to expand its audience offering