Editorial Desk

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Mintel announces global consumer trends for 2022
magicpin’s #SavingsBachhonKaKhelNahi campaign urges consumers to choose retail stores over online channels for shopping
Marketing leaders share learnings in Outernet Media Playbook
Travel adspend to grow from 24% in 2021 to 36% in 2022: Zenith’s Business Intelligence – Travel Report
Tread.fit rebrands as Cultbike.fit
Unleashing the potential of women entrepreneurs in the digital economy this Women’s Entrepreneurship Day
Tourism Ireland has partnered with Kubbra Sait to launch a video series on Ireland at Dubai Expo 2020
Wadhwani Foundation launches ‘From One Woman Entrepreneur To Another’ campaign this Women’s Entrepreneurship Day 2021
More media experts to invest in supply path optimization for 2022: IAS Study
On Women’s Entrepreneurship Day 2021, Project Her&Now, GIZ launches a radio campaign #HERTimeIsNOW
Grapes Digital rebrands to Grapes; unveils new logo
PubMatic partners with FirstCry Parenting to expand its audience offering
Fastrack launches its new brand positioning ‘You Do You’ that celebrates the fearless expression of youth
Bewakoof’s ‘Never Change’ campaign reveals the fun side of actors Sidharth Malhotra, Sahil Vaid, Fatima Sana Shaikh
muvin onboards ace cricketer Hardik Pandya as its Brand Ambassador
CleverTap acquires Patch to enable higher customer engagement value
Joseph George announces the launch of brand & communications enterprise – Vector Brand Solutions
1/4th of consumers are looking at increased spendings while 2/3rd are not so positive: Market Xcel survey on retailers/consumers sentiment around Diwali 2021
Supari Studios creates two disruptive TVCs for Vauld under its campaign #JustVauld
OkCredit’s campaigns #VasooliKePaintre, #DiwaliOkHai aim to simplify credit collection process for small merchants