Bewakoof.com releases its new campaign featuring Sanya Malhotra

D2C brand, Bewakoof.com releases its new campaign featuring Bollywood actor Sanya Malhotra promoting the brand on its digital channels. The brand believes that the actor appeal to the millennials and GenZ, is fiercely independent, and has a point of view on the world.

The marketing campaign will see Sanya flaunting a range of eclectic fashion from Bewakoof as she makes the statement, “Boring kapdo mein abhi bhi ho atke, phone uthao, and try something Hatke.”

The brand informs that it has signed Sanya Malhotra for promoting the brand across all digital platforms.

Prabhkiran Singh, Co-founder CEO, Bewakoof, says, As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops, and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”

Sanya Malhotra talking about her association with the brand says, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.