BimaKaro’s new campaign emphasises the need for hassle-free insurance buying

Starting October 11, 2020, the campaign aims to build awareness about BimaKaro as an insurance brand through reach-based mass approach with high frequency. The four brand films will be seen across multiple television channels including the OTT platform Amazon Prime, with a major focus on and several regional genre platforms.

BimaKaro.in the brand of DJT Insurance Brokers Pvt. Ltd., an independent, privately-owned insurance broking company in India, today rolled out three weeks-long campaign ‘BimaKaro – Aagey Badho’ which is live across all major media platforms.

Rooted in this thought, the idea behind BimaKaro Aagey Badho comes alive with the message that BimaKaro exists to help fulfil your purpose, by securing your dreams, by understanding your requirements, by simplifying your choices and by empowering you with the right financial product. With BimaKaro, you find simple yet seamless solutions to secure your life and dream bigger and better.

Inspired by real-life experiences of consumers purchasing insurance policies, the campaign creatively narrates four stories showcasing challenges faced by varied consumer segments. Through a humorous take, a stand-up comedian depicted by Indian actress Maanvi Gagroo illustrates the consumers’ behaviours, changing needs and resultant trends; ultimately highlighting BimaKaro’s unique offerings for everyone (to cut to the chase and move ahead or aagey badho). The four films depict’s scenes of a stand-up comedian, how she finds the best solution with BimaKaro, regarding all the concerns while purchasing an insurance policy.

Reflecting on the television campaign, Akash Anand, Managing Director, BimaKaro said, “We are excited about our new #AageyBadho brand campaign. Time is economical for everyone, especially for millennials and hence they look for quick solutions in a comprehensible manner. With its funny, quirky and yet relevant approach, the Aagey Badho brand campaign reflects on what the average Indian consumer goes through before purchasing an insurance policy and how BimaKaro can help make the experience hassle-free at every touch-point.”

Watch the TVCs here:

Disclaimer – The information mentioned here has not been verified by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.