Brands of Bharat- Building trust and relatability through content marketing among the Bharat audiences (Episode 8)
Content marketing has become the go-to way for brands to reach out to their audience effectively. And for all the right reasons! Brands creating valuable content not only climb to the top of the ladder of consumer preferences but are also able to build long-lasting relationships. The right content is able to build trust and reliability- two of the most important yet difficult-to-establish values. But how exactly does this work and what are the platforms that brands utilize? We deciphered this in the eighth and latest episode of our panel discussion series- Brands of Bharat.
Agency Reporter released the eighth episode of its virtual panel discussion series- Brands of Bharat, powered by Nukkad by STAGE, on 2nd August 2021. The topic of this episode is centered around the Bharat audience- Building trust and relatability through content marketing among the Bharat audiences.
The panel of this episode’s discussion included Suman Paul, CMO, 11wickets.com; Charu Tyagi, Head of Brand, Vedix; and Abhimanyu Mishra, Marketing Head, Bewakoof.com. The discussion was moderated by Rahul Puri, Editor, Agency Reporter, and Runa Sinha, Vice President, Nukkad by STAGE.
The discussion kickstarted with the absolute essential guidelines that brands in today’s time adhere to, to churn out high-quality content. Abhimanyu Mishra shared his insights about the key points that Bewakoof.com’s content marketing strategy entails and what helps them to stay on top of their content game. He focussed on the importance of catering to the audience’s wants and interacting with them on a daily basis on platforms that they prefer.
Charu Tyagi took the conversation forward by discussing the importance of authenticity in content marketing efforts and how do they ensure it in their content. She discussed the USP of Vedix and how its content is centered around the authentic and centuries-old texts of ancient Ayurveda.
Suman Paul then shared his inputs on the pertinent topic of how brands stay on the right track in today’s era of extreme scrutiny of brands’ messages. He emphasized the importance of niche marketing and the different formats that they utilize to engage with their audience.
Charu and Suman further discussed one-on-one engagement with their audiences and the key online habits of their audiences that enable them to undertake marketing efforts efficiently.
The discussion also lead to a consensus by all the panelists of how the online ecosystem is dominated by video content, and how it seems to be the most powerful and engaging tool in the new Bharat.
Furthermore, Abhimanyu talked about how Bewakoof.com thrives on interactivity and engagement with its audience, particularly via social media and social listening tools. He also brought light to the fact that the brand also interacts with other brands in the social media ecosystem which enables them to appear quirky and more relevant.
The end of the discussion witnessed the panelists discussing the key factors that they consider while choosing content marketing platforms to interact with the Bharat audience. They also discussed the recent and extremely successful content marketing initiative that their respective brands have undertaken.
Watch here-