Brillare unveils its latest consumer awareness campaign ‘Don’t be #NaturalFool’
Brillare unveils its new campaign ‘Don’t be #NaturalFool’ to raise awareness about the nuances of adopting truly natural, chemical-free products in one’s personal care routines. The digital campaign has been rolled out across the brand’s social media platforms like Instagram, Facebook, YouTube and LinkedIn.
This innovative campaign reinstates three simple rules to educate consumers to avoid falling for false promises by popular brands and hence, never be a #NaturalFool. The campaign leverages metaphor storytelling by-product humanization to initiate discussion on reading the product back label.
Three simple thumb rules to check real natural products are:
- Firstly, check the key ingredient on the back label, which should always be in the first 3 lists of ingredients
- The second is to check % of the key natural ingredients. The constitution of the main ingredient matters in the product for the desired result.
- The last is if the product is really natural, “100% natural” should be written in front.
Jigar Patel, CEO of Brillare says, “This idea is aligned with Brillare’s vision to share honest and truthful communication that adds genuine trust among consumers. Since the inception, we have made products with clean, transparent labels to deliver the right efficacy. With higher social media percolation, dermatologist recommendations have been replaced by social media recommendations and guides. This campaign helps in simplifying the selection process of products instead of blindly listening to bloggers and brands claiming natural products. We want to create a movement to ingrain the practise of reading labels while shopping for natural products among consumers.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.