Case Studies

From Myth to Reality: How 82°E Man is revolutionizing men’s skincare
How Karan Johar’s Tyaani Crafted a Heartfelt Social Media Campaign for Mother’s Day
How Farzi achieved the biggest India opening for a Prime Video original series   
How Gala’s #WhyJustCleanHome campaign encouraged citizens to make strides toward cleaning their surroundings
How MiQ helped MX Player drive better engagement and personalization in 2 weeks
How Supertails’ campaign ‘A rainbow logo won’t change that’ sparked retrospection in an unconventional way
HDFC #BounceBack campaign with Wobb pointers
Mother Dairy Forays Into Gaming With First Ever Augmented Reality Experience
Intel partners with Nukkad By STAGE to highlight the importance of AI Skills for students
How crypto brand Floki used a multi-format DOOH campaign to deliver 70M impressions in a month
SEAOIL leverages live traffic signals to tell drivers the duration to nearest fuel station using Programmatic DOOH
How CEAT’s Mother’s Day campaign #SheGoesTheExtraMile struck the emotional chord with viewers
How BIC Cello and Kavishala encouraged creative expression through the medium of stationery on Poetry Day
How PHD Media harnessed Pixis’ AI Infrastructure to optimize lead generation for Škoda Auto India
How WickedGüd’s #DontFoolForIt campaign garnered 2mn+ eyeballs through collaboration with 20+ brands
How Practically skyrocketed to 1.5mn installs with the ‘Scan Anything’ feature
How Pillsbury’s #ChristmasBakedEasy campaign by Django Digital X Schbang garnered a reach of over 307K eyeballs
How GoKwik’s #CelebrateD2C campaign garnered a reach of 53.6mn
Michelin’s #SafeOnMichelin campaign highlights the superior quality of their tyres
How Moj established itself as a one-stop destination for content creators through its #GlowUpWithMoj campaign
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India