Guest Articles

Cohorts: The future of AdTech
Make in India acting as a catalyst in boosting local beauty brands
Rise of Brands: Why they are key to driving your business
The return of OOH at the forefront of advertising
How are D2C brands entering the space claimed by FMCG players in the market?
Get down with the kids: Our guide to Twitter Marketing through the lens of Gen Z
Decoding the potential of Customer Success in business, beyond the scope of CRM
How branding plays an important role in the growth of business
Digital Media Quality: If you cannot measure it, you cannot improve it
Short-form content & its impact on brand awareness
Core Web Vitals & Cookieless – redefining the future of advertising for publishers
Why investing in PR can make a significant impact for brands aiming for an IPO
A pandemic market – and the transition in marketing
Why Influencer Marketing is suitable for every business
How content can make or break a marketing campaign in the digital era
Rise of community-led growth since the inception of coronavirus & what it means for startups
The 4Cs of Integrated Marketing
The love and hate relationship between agencies and clients
Unlock-Lock-Unlock: New Marketing Tactics for the New Normal
How Mobile marketing can cater to the advertising changes in the post-Covid era
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India