Guest Articles

10 must-have Digital Marketing Strategies for a Tech Startup
Effective advertising and marketing tools for the retail and real estate industry
Growing layers of Digital Marketing
Conversational Commerce: The game changer for personalized shopping experiences
Four essential marketing trends to stay relevant in the luxury industry
SMBs, Go Native!
Why businesses must take the performance marketing route to digitization?
How do the new ASCI guidelines change the future of influencer marketing?
5 factors that make a rebranding campaign successful
Why brands are going to spend more ‘on consumer’ than ‘for consumer’?
Key Marketing & Advertising trends for 2021
Selecting the right mobile app monetization partner
Brands with a consumer-focused compelling storyline dominate the market in 2021
Does your brand message align with 4Cs?
How to leverage Moment or Meme Marketing without hurting the sentiments of the people?
The rising tide of Influencer Marketing & trends anticipated further
How to build scalable, fast, and flexible marketing automation solutions to grow your business
Decoding the future of Martech
How vernacular ads will drive the growth of the digital industry
Strategies and Opportunities for a Cookieless World
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India