News

Media & entertainment revenue to grow 12-14% next fiscal
Eggfirst crafts India’s first rural-focussed conclave – Eggfirst Chalo Rural India Conclave
Agency Reporter Connected TV Asia Symposium 2022- New Delhi edition concludes triumphantly
Zoo Media  introduces Employee Stock Ownership Plan (ESOP) 
Vavo Digital launches its barter application, ‘Sehaye,’ for Influencers, Brands to connect, execute campaigns
Dentsu Programmatic launches Dentsu Curate in India
MX Player drops the trailer of business quiz show – Business Baazi
Salesforce research finds marketers optimistic despite headwinds
AirAsia counts down biggest ever free seats sale with dynamic DOOH
Monster rebrands itself as FoundIt
Landor & Fitch unveils new brand identity of Sugarbox
Talkwalker, Twitter release their latest Birdseye report, focusing on the #FinTwit community
Magnite’s new study ‘India Embraces the Streaming Era’ provides a closer look at video streaming viewership trends
In-view ads tripled the ROAS compared to not-in-view-placements: IAS Case Study
MGID launches interactive rich media ads to help advertisers increase ad attention, engagement 
DoubleVerify expands collaboration with LinkedIn to reinforce brand safety protections and contextual alignment
Diwali 2022 witnessed a 17% YoY increase in online sales compared to 2021: Criteo Report
IAS report finds quality path optimization drives improved ROI, supply chain visibility
DPhi rebrands itself to ‘AI Planet’
DoubleVerify releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report
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